Facebook is the online version of traditional word of mouth marketing. A recommendation on Facebook is just a effective as a recommendation from a friend over coffee.
On Facebook you can’t push, you can’t sell and you can’t dominate newsfeeds with ‘buy now’ and ‘click here’ messaging. Like LinkedIn and Twitter, Facebook ads have many targeting filters to ensure that you’re only targeting your relevant audience and not wasting money targeting Porsche’s to the unemployed.
Facebook advertising can be used to promote your business, product, and to connect you with potential employees. I have had clients add more than $80K in additional yearly revenue from a single ad run within a two week period. That same client connected with more than two dozen quality staffing candidates within a two week period from a single ad. Bottom line is, Facebook gets results.
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